Today, while shoppers around the world are on lockdown, malls stand shuttered, parking lots sit empty, employees have been furloughed or laid off, and retailers are struggling to figure out what comes next.
Culture Crafters
Curate Your Soundtrack Mindfully
Before you sit down to tackle the next task on your to-do list, pay close attention to what you’re listening to and how you’re listening.
Win By Staying In!
In the COVID-19 crisis, anxious elected leaders and health officials turned to influencers with deep cultural connections: sports and entertainment heroes. Their mission is to break through with public-health messages and change behavior.
News Flash. Multicultural Consumers Aren’t Stereotypes. They’re Culture Drivers
In order to keep up with these tech-savvy, privacy-first, woke generations, we must shift our perspectives from stereotyping to learning.
Survivor: The Man Who Changed the Face of African American Advertising
Bryon Lewis’ career began in the era of segregation when African Americans were ignored by the advertising industry. With his agency, UniWorld Group, now over 50 years old, the ad veteran looks back over an amazing legacy that changed the world of advertising.
Starting My New Creative Job During a Global Pandemic
Ask a creative what it’s like at a new agency and the answer is usually ‘same shit, different place’. But then a virus turned the world upside down and everything changed. A week or so after lockdown, I started a new job as a senior creative at AML Group. With working from home now the new normal, would it be a case of different shit, same place?
How Media Brands Can Fulfill Customer Needs During COVID-19
In times like these, it is inevitable that people will look for distractions and a way to escape the stress caused by the impacts of this public health crisis. It is both an opportunity and an obligation for all types of media companies and content creators to be as consumer-centric as possible for both long-term growth and health.
Now, More Than Ever, is the Time to Connect
Take this time to build your network, establish those connections and create meaningful relationships that will see you through the good and bad times.
Why Brands Are Using Cultural Partnerships to Go Direct-to-Consumers
Whether it be a short-term pop-up, an amazing activation or indeed a spot in TV’s most glamourous night of the year, what will make the best brand experiences stand out is the feeling of relevance and authenticity.
Media Response in a Pandemic
In this time of uncertainty, a strong media response is paramount to ensure your brand is not harmed. After the initial shock of a new reality settles, here are some important considerations to make while making and adjusting current and future plans.