Culture Crafters

Each day, brand strategists genre-bend, blur strategic lines and connect creative dots. We must go beyond embedded stereotypes, cross over mediums, personalities, and pull everyone together to get and stay on the same strategic path.

2019 certainly saw brands take center stage. While the sports showdown itself resulted in a fairly meager scoreboard of just 13-3 to the New England Patriots, the halftime shows and commercial breaks succeeded in captivating audiences with a series of creative efforts from the world’s largest brands.

This year, the Super Bowl LIV, airing February 2, sold all its in-game ad inventory early for the first time in five years, with pricing for units topping out at $5.6 million per 30-second spot.

Just as it’s a producer’s job to create a final product that will serve the unique qualities of the recording artist, a company needs to create D&I initiatives that benefit the diverse people in the organization. 

As with many commodities before it, the human touch is becoming a premium. 

Whether you’re looking for a logo design for a new business or considering a rebrand, your company’s logo design should feel fresh and relevant for a long time, and not dated a year from now.

Every year we see the same retail brands contending through TV to win Christmas. Creatively different ads fill television screens across British households, officially kicking off the festive period.

It’s no secret that the fashion industry – amidst its glitz and glamour – has a dark and dirty underbelly. It’s an industry that can cause more harm than good if not managed correctly.

Telling a community, “we care,”  with a short-term commitment isn’t the best way to build loyalty. So why do brands opt for the temporary check-the-box approach, when they could buy into the power of year-long diversity and inclusion commitments?

It’s been some year for Instagram. In April, it rolled out the ability for users to buy directly from tagged products in posts without leaving the app. Last month, they also announced they are testing hiding likes and making follower counts less prominent.