Culture Crafters

Winter is near, which means guys are trading in their blankets for beards and swapping shaving cream for beard oil. In the U.S. alone, 49 million men wear facial hair.

It’s been more than five years since we kicked the habit and took tobacco out of every CVS Pharmacy across the country. The attention that decision garnered across the consumer and healthcare landscape continues to resonate today.

Creative talent shapes our world. It captures our imagination, creating momentum for a brighter future by changing our vision of what is possible. In a world where media is omnipresent, creative talent has never been more powerful or important.

The launch of timeTo’s latest campaign comes at a prescient time. The festive season is upon us, bringing with it a flurry of drinks, dinners and parties with clients and colleagues.

Donnie Broxson, President of Ascento Advertising has built a career out of breaking through this consumer fatigue. He sat down with us and spoke about these ideas, and more, including multicultural marketing and some core elements to bear in mind as it relates to fighting indifference.

Food and drink are a necessity in our lives. They’ve helped us cross borders and have brought cultures together. But it wasn’t until the agricultural revolution that our relationship with both changed forever.

The life sciences industry is at the forefront of developing the newest drugs and the most advanced technology to treat millions of patients around the world. But to continue to grow, these companies must also be innovative in how they do business, not just in their products.

Everywhere today we hear about the confidence gap – but what about the confidence trap?

Yoann Pavy, head of Digital Marketing for Depop tells us how the all-conquering peer-to-peer fashion network is leveraging social media to engage with an increasingly fragmented Generation Z audience.