Culture Crafters

Love it or hate it, ‘purpose’ is currently one of the most talked about business concepts, yet virtually no-one can agree on exactly what it is or how it should be utilized.

Gaining their trust is pivotal, but to do so brands need to be authentic. And in order to be authentic, brands need to work with their audience.

AW360 recently caught up with Turner Duckworth, the creative minds behind iconic works from some of the world’s most well-known and loved brands.

Here are our top techniques for collecting actionable client feedback.

The new generation of healthcare consumers are now demanding high-touch user experiences, something the often impersonal and clinical healthcare industry has not been great at.

Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you know that a 5% improvement in customer retention rates can result in a 25 to 95 percent increase in profits?

Marketing has always been both a left-brain and right-brain discipline.