Culture Crafters

The presidential election season is upon us. But, we’re not here for the politics. We’re here for the branding.

“If we walk in our clients’ shoes and do good work, strong partnerships will follow.”

Technology has allowed crowdsourcing to grow quickly with a variety of applications – logo creation, copy writing and fundraising to name a few.

Location observation data can be leveraged by advertisers to anonymously determine the traffic patterns for audiences in the physical world and their visitation to specific locations.

Has it happened to you that more and more campaigns arrive at your agency without any brief at all?

We’ve reached a point where the money being spent on reeling people in through traditional advertising could actually be creating more problems than it’s solving.

Today’s increasing fluidity of brand models and marketing expectations means the agency model itself has become fragmented, with pros and cons associated with each structural variation.

You’d pretty much need to be living under a corporate rock lately to not be touched by some discussion about diversity today.

Let’s face it, these days a neglected department store hardly cuts it as a millennial’s shopping destination of choice.