Optimism, properly channeled, is a powerful catalyst for change. And if you can retain your sense of optimism even amidst a pandemic, you possess a marketer’s most essential quality.
Culture Crafters
How Brands Can Harness The Power Of Influence To Drive Sustainable Change
Earth Day has been and gone but sustainability need not be hinged on just one day in the year. While it serves as a conscious reminder to us all just how important it is to protect our planet, consumers are more aware than ever of how the decisions they make impact the world we live in.
Self-Check Your Visual Choices To Make Sure You’re Not Overly Reliant On Gender Stereotypes
#WorkFromHomeLife has affected us all… so why are businesses still relying on imagery of moms homeschooling while dads work?
It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem
The digital advertising industry has been operating at the expense of user privacy for a long time. As an industry, we need to make some fundamental changes to redress the balance.
A Sustainable Planet Leads to Sustainable Profit
There are plenty of lessons to take to heart from 2020. Both the pandemic and the social justice movements ignited by the death of George Floyd in the U.S. have cracked open the protective shields many brands had been hiding behind.
Great Minds At Work: Streaming
In a panel by Advertising Week, presented by Magnite, we get an inside look into the billion-dollar growth of the company Pluto, which was recently acquired by ViacomCBS, how Roku navigates viewer and brand relationships, and how CTV opens a world of opportunities for live sports advertising.
For Live Events Marketers, Now is the Time to Position for Pent-Up Demand
Among the industries devastated by the global pandemic, perhaps none have been as thoroughly ravaged as the live events space. In a single year, the live events industry took a more than $30 billion hit in terms of lost revenue, and the crisis isn’t over yet.
Meaner and Nicer: Reflecting on 20 Years in Communications
The title of this article, Meaner and Nicer, expresses the realities of starting and owning a business. It reflects the advancing and changing environment in which my firm was built, as well as the marketplace’s reaction to the evolution in needs, attitudes and world views that span two decades.
Connection, Culture And The Rise Of Online Community
Need help mastering a complicated recipe? Inspiration for up-cycling old furniture? Tips on how to homeschool while working a full-time job? Advice for re-entering the world as it slowly starts to open back up? There’s an online community for that on Reddit.
Corporate Leaders: Do Your Words Fit Your Culture And Values?
Work culture matters. Now more than ever. Who you are and what you stand for matters to people who work at your company and buy your products.