Culture Crafters

While every part of the business community has been affected by ever-changing regulations, closing and re-openings, as well as health and safety guidelines, impacts to the small business community have been significant.

Not much is guaranteed in a post-Covid world, but we’ll tell you one thing: Gen Z wants action.

Nurturing and sustaining culture and its values are important for any leadership team, but 2021 will be a uniquely critical time to support employees, as the definition of “company culture” continues to shift.

From the Mad Men era to the creative zeitgeist of today, the ad industry has experienced quite the transformation. The industry as a whole, the work it produces, and its clients are frequently studied and discussed.

McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely.

The fact that the vast majority of audio content is not easily accessible or discoverable makes you wonder how much this has held audio back as a medium?

Culture is what differentiates us from the other living creatures on earth. Learning how to communicate with others is a social process regardless of the channel.

It’s the curious nature of humanity, when these x-in-a-lifetime events arise, to look downwards and backwards, at our dashboards, in our rearview mirrors. But eventually, we realize we must look through the windshield and, once again, beyond the hood and to the horizon.

With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent.

While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch?