Culture Crafters

Let’s face it, true independent thinking is dwindling. Independent thought, leadership, and companies are all but buried in today’s navel-gazing adland; blinded by industry clickbait headlines and marketing trends. We have become an industry glued to social feeds full of frivolities that we perpetuate.

This week some of the largest corporations in America took a stand against racism in the wake of the Charlottesville white supremacist rally and violence with President Trump’s subsequent comments equating extremist participants with anti-hate demonstrators.

The BMW Welt (translates to “BMW World”) is a magnificent multipurpose building opened 10 years ago in Munich, Germany to showcase BMW vehicles and welcome new customers from around the globe to the brand.

Every meaningful activity in life involves moving slightly past a threshold of risk and embracing the prospect of failure. This is, of course, a benchmark for success. So, why should risk-taking for corporations be any different?

Today’s marketers have significantly more advanced opportunities to reach consumers, who in turn have greater control over which messages they choose to see and hear.

A brand’s relevance is key to survival. Yet, what makes a brand relevant in one country, does not necessarily translate to another. The challenge: how can brands become relentlessly relevant around the world?

It’s been said before; “ageism is the next frontier in advertising.” Why? Today’s creative industry is at a crossroads – largely thanks to the digital era – which often places innovation and novelty at a higher value than seniority and experience.

Whether you’re scaling a large organization or building a new company, hiring and retaining top talent and building a high performing team is absolutely key. In fact, there is no bigger factor in driving a company’s long-term growth and success.