As you can imagine, the environment at a digital marketing agency can be frenetic, to say the least. Client demands, deadlines, meetings, personal lives – basically the ingredients that often create chaos in our lives (of course I’m speaking of “controlled chaos”).
Culture Crafters
Are GIFs the Future of Movie Marketing? 3 Trends That Are Changing the Face of Entertainment
With the release of the summer’s first major blockbusters, it’s time to talk about the major shift underway in movie marketing–the shift towards short-form content.
If the Tech Works, Who Catches the Cold?
The big 5 Agency holding companies, the top suppliers, the big investment: all point to a big American sneeze, and the UK is happy with the runny nose.
Agencies Gone Agile: Why an Agile Approach Makes Sense for Ad Agencies
Today’s creative firms are at a pivotal point of evolution. There’s a broad industry push toward a more collaborative client services model, and to deliver top value to increasingly demanding clients teams need to collaborate across locations.
VR Society Launches All-New VR Conference for Advertisers and Media Professionals
The launch of the all-new conference is the next step in The VR Society’s continual effort to rollout virtual and augmented reality technologies in the brand and media communities.
4 Solutions to the Growing Challenge of Cross-Agency Collaboration
As we all navigate today’s new industry order, there is an overwhelming pressure to confront: collaboration.
What’s Brewing Under the Rooftop Billboard?
Beer. Lots of beer.
This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a microcosm of two national trends in media and consumer tastes.
OOH Advertising Applications for AI Discussed at #AWAsia
Ichiro Jinnai, Director of Out of Home Media Services Division at Dentsu Inc., hosted a panel on Artificial Intelligence in the real world at Advertising Week Asia, with a focus on the ways AI can be monetized.
Three Things Fatherhood Has Taught Me About Ad Tech
Parenthood is a never-ending learning experience. As the father of a 7-year-old boy, I’m constantly learning new methods and approaches to the madness that is being a dad.
A Beginner’s Guide to Digital Advertising
For those businesses that are new to digital advertising, or who have some experience in one channel but not others, it’s helpful to get an overview of the different types of digital ads at your disposal.