I’m a legal alien. I’m a Georgian-born, British-bred, consultant working in New York. In 2013, a mentor of mine suggested I hide this part of my identity in order to land a job in the US.
Culture Crafters
Is Your B2B Content a Killer Experience, or an Experience-Killer?
It’s true, B2B content marketing has had some dull moments in its history. But in the past few years, we’ve witnessed a renaissance of sorts, with B2C and B2B content tactics rapidly converging.
4 Reasons Content Marketers Should Think Like Designers
Building a strong brand is crucial to attract those customers, yet many people overlook how valuable design is to building a strong brand, especially in a company’s early days.
The Future of Retail: From Conservatism to Creativity
We live in a fast-forward era. The increasing pace of change is a huge challenge for business in general, and the retail sector in particular.
5 Keys to an Effective First 100 Days
As President Trump passes his first 100 days in office it has been debated not only what he has achieved in this time but whether 100 days is even a relevant or useful milestone – why not 20 weeks, 6 months or even a full term?
An Open Letter to My Male Ad Industry Colleagues: 5 Things You Need to Do Now
Something is happening all around me that makes me feel hopeful and excited to get up in the morning: it’s a growing movement of empathy.
Redraw the Balance: Diversity in Sound
As young women working in an industry that is still overshadowed by a staggering lack of equality, it is not often we have the opportunity to work on a project directed, produced, animated and edited by a team of (predominantly) women.
An Interview with Oystercatcher’s Suki Thompson
It’s transform or die in today’s fast-paced industry, one that’s continually changing and evolving at the hands of innovative technologies and ideologies that shape and mold consumer behaviors.
5 Ways to Build and Sustain a Thriving Team Culture
Creating culture, like personal character, is an essential factor for businesses and brands today.
Marketers, It’s Time to Get Naked and Expose Your Brand
Marketers can no longer rely on that perfect campaign to land a new consumer. Before they even enter the discussion and meet their prospect, their business solution is already sitting out there – naked and subject to scrutiny.