At MEC – as with many creative businesses – our culture is of the utmost importance. As a result, about three years ago, we launched our Thrive manifesto, with the motto ‘Don’t just live, thrive’.
Culture Crafters
This Week’s Perspective: Kat Gordon
There has never been a more exciting yet challenging time to be a working woman. The opportunities are abundant, but the 24/7 demands of the digital, real-time, working world can be completely overwhelming.
EQ is Paramount to Agency Success
Anyone who has experienced a level of sustainable success within an advertising agency has more than likely identified one simple, humbling truth: In an agency, everyone is as smart as you are.
If You Have Ideals, Consider Starting a Business Career
It seems as if having a progressive dream about the future has lost its popularity in recent years.
Brand Safety: The Blame Game
Who is to blame for brand safety failure? Is it the brand, the agency, the publisher, or is it Mrs. Peacock in the library with the candlestick?
Death of the Big Reveal
The big reveal. Its one of those tropes about advertising that pop culture can’t seem to let go. On TV and in movies, it’s an exciting thing.
How Do You Tell the Stories of 1.2 Billion People?
What do the stories of 1.2 billion people look like? Are they each unique? Distinguishable by each individual’s distinctive background, culture or language? One would imagine they would be.
The Marketing Society’s Uncomfortable Conversation, with Dave Trott
An incredible panel of seasoned, uber-achieving ad executives that are known for shaking things up and delivering massive results was asked, “What is the elephant in the room?”
Shout, Shout, Let It All Out – Why Agencies Need to Raise Their Voice
While agencies are brilliant at servicing the advertising, media and technology needs of their clients, it’s a truism that they are not always so good at promoting their own successes, viewpoints and specialisms to the wider world.
This Week’s Perspective: Jennifer Siebel Newsom
When I speak in public, someone will regularly come up to me and say, “your film changed my life.” And it’s all sorts of different people – men, women, high school students, parents, executives, white, black, brown.