Culture Crafters

For the first time since the economic crisis of 2008-2009, filings of EU Trade Mark and EU Design applications by applicants in the UK have fallen, suggesting that the consequences of Brexit are now being recognised and considered by UK businesses.

Recently, clients have been coming to us to help carve out a new space for their brand in a fragmented marketplace. And they want to do that without losing equity with their current consumer.

In the digital world you really can’t afford to let your brand stagnate. In order to stay relevant and keep pace with the times, you must always be evolving and improving your approach to digital marketing.

For decades we’ve been researching the largest generation to hit our lifetime. Millennials. Many brands are ‘millenniwashing’ themselves so much they lose their points of difference and in turn, their value.

Among the plentiful tech acquisitions of 2016 there were several that puzzled and intrigued the industry. But it’s safe to say that when the strategic rationale behind M&A activity in the tech space is initially unclear, it’s usually about data – and more specifically, first-party data modeling. 

There has never been a more exciting yet challenging time to be a working woman. The opportunities are abundant, but the 24/7 demands of the digital, real-time, working world can be completely overwhelming.

There has never been a more exciting yet challenging time to be a working woman. The opportunities are abundant, but the 24/7 demands of the digital, real-time, working world can be completely overwhelming.

As the team prepared to head to the state championships, I had the opportunity to speak to their coach, a seasoned athlete herself who had run professionally in her youth.

I had just asked the CEO of one of the world’s largest digital media companies about the trend of publishers masquerading as ad agencies, and the tensions it creates between people who do what he does for a living and people who do what I do for a living.