Global View

It’s long overdue, however, the view from the top is becoming more female. In the UK the proportion of women on boards rose to 30.3% last year from 26.9% the previous year, while in the US it the figure climbed to 24.1% from 22%. 

Creative director John Messum, 55, and art director Rachel Kennedy, 31, are calling time on ageism in advertising. With twenty years between them, the pair explain why their collaboration works and how the future of advertising needs to be built together, across generations.

The number of US consumers warming to the idea of shopping via smart speakers is smaller than eMarketer initially predicted.

The cannabis industry is booming in the United States, and marketers are anxious to get in on the action.

Mark Zuckerberg has arguably become one of the best-known entrepreneurs of his generation. Some know him for ‘Bringing the world closer together’, others, (as an AW360 reader, yourself included) for having a hand in revolutionizing digital advertising.

While established artists like Justin Bieber struggle to get their made-to-be-memed songs to go viral, new artists are experiencing an awareness boost thanks to Gen Z content creators using their songs on rising social media app TikTok.

For a long time, many people in “Adland” have seen London as the only real location option in the UK for building a meaningful career. Yet if you were offered the ideal role, perks, benefits, better work-life balance and career progression, surely, you’d consider it even if it was outside of London?

Confronted with rapid change fuelled by data and technology, and the vanishing absence of truth caused by political leaders, the industry must do what it does best – creative storytelling.

If there’s one word that sums up the past decade it’s speed. The tech-enabled way we develop, launch, order and consume products and services seems ever faster and more manic.

Unprecedented bushfires have swept through Australia, devastating communities. Adland veteran Stuart Edwards shares his experiences from the frontline of fighting the disaster as a volunteer firefighter.