To future-proof consumer brands, leadership teams must become truly diverse.
Op-Ed
It’s National Boss’s Day — Here’s My Recipe on Becoming a Strong Leader
Being a boss isn’t easy.That lofty job title comes with long hours, thankless tasks and difficult decisions.
Why Doing Work that Matters is the Best Way to Build a Strong Agency Culture
Competitive salaries, clever benefits, and a full client roster may help to draw in talent but doing work that makes a difference will help to keep that talent engaged.
How Brands Can Survive the Impending Crisis
These are turbulent times all around – including in our business. The agency world is in constant flux, with opinions and trends changing as often as the weather.
What NFL Coaching Can Teach Us About Agency Leadership
Football season is upon us once again. This time of year always held a special meaning for me and my four brothers as we were growing up.
Navigating the Politics of College Marketing
From an advertising perspective, this is the world’s greatest opportunity. An enormous, high-impact, moveable audience wanting to absorb, engage, and get involved.
The Inspiration Behind Fresh n’ Lean
It all began with family. My mission to help people live healthier, more convenient lives was borne out of my father’s health issues.
How Brands are Using Live Streaming to Expand Their Audiences
The first live video streaming platform, Justin.TV, launched in 2007, and its sole channel was dedicated to founder Justin Kan broadcasting a 24/7 feed of his life via a webcam attached to his head.
Why Agencies and Private Equity Are a Strategic Fit
For the last couple of years, marketing agencies have been popular Merger & Acquisitions targets.
How Brands Can Drive the Conversation with In-Car Voice Assistants
It wasn’t until I moved to Los Angeles from NYC that I realized how much I depend on my in-car voice assistant. Driving (crawling!) for 1.5 hours a day will do that to you.