At the start, for many brands, influencer marketing was a land grab.
Storytellers
5 Key Steps to Create an Impactful Outdoor Campaign
The Art and Science of Out-Of-Home Advertising
What Three Self-Proclaimed Old Fogies Can Teach Us About Hashtags
It’s been a while since a hashtag caused quite as much of a stir as #susanalbumparty.
Brand Loyalty in the Age of Wellness
In a market driven by fad, brand loyalty is hard to come by.
Success Through Humility: The Lessons I Learned as a Young Female CEO
How I built a healthy, thriving business from a 1-bedroom apartment.
Marketing to Dr. You
US consumers, indeed global consumers, are asserting greater roles in their own health management and therapeutic diagnoses.
Q&A with Seraj Bharwani, Chief Strategy Officer at AcuityAds
“Video Ads Are Like a Swiss-Army Knife”
Resisting The Need to Be Right
From appointing a devil’s advocate to admitting you’re wrong.
Super Bowl Is No Place For Verizon’s Apology
But is a Super Bowl ad the best way for a major brand to make an apology?
Super Bowl 2019 A Bust for Ads
You know how people say “[Blank] is my Super Bowl?” Well, the Super Bowl really is my Super Bowl.