Storytelling is one of the oldest and best means we have of engaging an audience, and for good reason—stories convey more than facts .
Storytellers
Marketers Must Hold Influencers Accountable
The buzzed-about recent report, “The Follower Factory,” has marketers scrambling to check if the “influencers” they are working with are ripping them off.
Why the Smartest Businesses Are Turning to Troll Marketing?
Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out.
Twitch: The Unlikely But Important Amazon Business
Amazon’s acquisition strategy is one of the biggest secrets that the Seattle-based business manages. Announcements for small acquisitions are generally not done and the industries that are being canvassed for targets are also a closely guarded secret.
8 Proven Strategies to Make Video Marketing Successful for Your Small Business
TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity.
What Are Tracking Pixels and Why Do You Need One for Your Marketing Event?
Every marketer knows that it’s not enough to just produce content or run an event.
Do OOH Ads Promote States That Have No Billboards?
States and tourist attractions use OOH to draw visitors. In the past, I’ve been asked, “have you seen OOH ads that promote states that with no billboards?”
Why the Grumpy Cat Copyright Case Should Give Businesses ‘Paws’ for Thought
When Grumpy Cat, the American cat internet celebrity famed for her permanently glum facial expression, entered the public consciousness back in 2012, she quickly became more than just a typical meme, becoming the face of countless products ranging from pillows and mugs to clothing and bags.
Super Bowl: Why $5 Million for 30 Seconds May No Longer Make Sense
In a world with an ever-growing number of touchpoints, does spending $5 million for 30 seconds still make sense?
Facebook’s Changes Can Be a Revenue Growth Opportunity, Not a Crisis
Following Facebook’s recent newsfeed changes, many publishers I’ve spoken with sounded panicked, assuming their reach will be greatly reduced.