Newsfeed is kicking brands and businesses to the bottom of the page. But instead of despairing, marketers should look to chat for a better, more direct way to engage people on Facebook.
Storytellers
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
Using a Fan Base to Build Your Own – How Brands Can Become the New Nike
Loyalty is one of the most important aspects to a brands’ success.
Making the Most of Your Influencer Marketing Strategy
The very young discipline of influencer marketing has instantly become a vital tool for many marketers looking to capitalize on current media consumption habits—as in, mobile and social.
Facebook’s Latest Changes Will Significantly Impact Small Publishers
Amid a barrage of criticism over its lacklustre approach to pulling the plug on ‘fake news’ articles displayed via its News Feed algorithm, Mark Zuckerberg has announced a major overhaul to what you can expect to see in the future.
Cindy Crawford Reunites with Pepsi in Super Bowl LII Teaser Spot
After 26 years, supermodel Cindy Crawford is reuniting with Pepsi in “This is The Pepsi” TV advertisement debuting during Super Bowl LII.
Live Content and the Future of Marketing
Since the first video ad ran over a baseball stadium in 1941, video has consistently proven to be a highly effective way of reaching these basic marketing goals.
As Attention Spans Get Shorter, Content Gets Even Shorter – What Would Ken Burns Do?
I recently reread Microsoft’s 2015 report that said a consumer’s attention span is now less than that of your average goldfish.
The Influential Year Ahead
In November, Havas Group, along with several other parties, invested $10million in Octoly – an influencer marketing platform with more than one billion subscribers.
Billboards Are a Hot Property
The Golden Globes on NBC began with Seth Rogen touting the power of one billboard to hype a film called “The Room” and ended with director Martin McDonagh accepting the Best Picture award for his billboard movie.