Few can argue that Donald Trump’s ascension to the presidency of the United States, and his impact on the role of commander-in-chief, has had a profound effect on the entire country, even the world.
Storytellers
The High End: The Most Expensive, Outrageous, Over-the-Top Cannabis Products in the World
Get the marijuana moms and cannabis-closeted executives on board. Appeal to the stiletto stoners and ganjapreneurs.
Deep Cuts: What’s Up with Edibles?
One thing I can say is that there are a lot of similarities in the cannabis and culinary spaces when it comes to the people and the cultures. Food brings people together, as does cannabis, and good chefs are naturally drawn to great farmers so it should be a huge win for all.
Beboe Is About More Than Luxury
“Some people think luxury is the opposite of poverty,” said Coco Chanel many decades ago. “It is not. It is the opposite of vulgarity.” The French fashion designer was not talking about cannabis, but the sentiment still rings true for new cannabis brands emerging from the vulgar shadows of prohibition.
Short-Form vs Long-Form Video: The Answer is Sometimes Both
For marketers, deciding between short-form and long-form video has been challenging. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better.
Why Being Sassy on Social Jeopardizes Your ROI
The creative capabilities of social media, coupled with how people are now consuming content, presents brands with the ability to act more “human” and find new opportunities to connect with their audiences.
The Gaming & Social Media Quest: What Can We Learn from This Highly-Engaged Community?
The Shorty Awards has a “gaming in social media” category. Traditional platforms like Facebook are betting big on social gaming. Some of the biggest YouTube celebrities are video game influencers.
Urgency for the Catwalk Look Fuels the Fast Fashion Industry
The way consumers are shopping and seeking influence is changing as they are turning to social platforms, such as Instagram, for fashion and lifestyle inspiration, demonstrating the power of partnerships and celebrity endorsements for marketers in the retail industry today.
Fashion Brands Buying into the Local Age
While the news of Drexler’s departure requires a moment of reflection in the fashion world, it is short-lived, for taking Drexler’s place is James Brett, famously of West Elm.
4 Steps to Creating an Earned Influencer Marketing Strategy
Influencer marketing can be a tremendously valuable tactic to introduce your brand to new audiences by prospecting, generating new engaging content, and adding a touch of authenticity to your marketing efforts for both paid and owned media.