Storytellers

Tomorrow’s Filmmakers Today, an intensive 10-day professional program for emerging Latino filmmakers, kicked off this week in Los Angeles.

Social media can be a derecho of crisis – a storm of opinion, criticism and conversations that are fast-moving, complex and devastating.  Seasoned professionals working in strategy, public relations and crisis-management tend to be of the opinion that it’s not a matter of “if” a crisis will occur, but rather “when.”

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print.

Savvy brands are creating campaigns that resonate with their audiences. From Ridley Scott’s interpretation of a single day on Earth, through to Pepsi’s clever use of “Superfans” – here are seven of the best.

According to the latest comScore report, mobile devices represent over 60% of the total digital time spent online in Asia.

Doom and gloom predictions about television have come down every year since the internet stopped being the channel you spent your leftover media dollars on and became a spending priority.

There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads gain increasing attention from eyeballs and, as a result, budgets.