TV audience measurement has a long history, starting with Nielsen’s initial measuring of TV viewership in the U.S. more than 50 years ago. However, in the fall of 2016, following the recent rise of digital TV and online streaming, a significant advancement in TV measurement emerged.
Storytellers
The Latest Video Content Marketing Trends in Japan
Unlike the rest of the world, share rates are going up in Japan, with a YoY increase of 44%*. It shows that advertisers in Japan have upped their game over the last 24 months – creating more engaging content and reaching more people.
F1 and the NFL Need to Embrace the Growing Opportunities of Sports Sponsorship
Even in the age of social media and instant connection between sports stars and their fans, some rights holders could do more when it comes to realising the true value from fans sharing and engaging with content online.
What the Cannabis Industry Can Learn From Alcohol Advertising
On July 20, 2015, Colorado was scheduled to make cannabis history—again. Only a few years earlier, the Centennial State had become one of the first in the U.S. to legalize recreational marijuana, and it was about to claim another first by airing a recreational cannabis television ad on Channel 7, a Denver ABC affiliate.
Effectively Reaching “Giving Generations” via TV – Part 2
For every advertiser, TV ads provide unparalleled reach, recall-ability as high as 60%, trustworthiness and, as we discussed in the previous article, a proven “kicker effect,” driving digital activity.
Effectively Reaching “Giving Generations” via TV – Part 1
Make no mistake, the non-profit space is an ‘industry’. And while the bottom-line goal is to help others, non-profit is similar to other industries when it comes to the challenges around brand awareness, differentiation and making money. In this case – attracting and keeping donors.
Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical
When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.
The Esports Equation: Why Legacy Media Brands Will Not Make Esports Work
Esports is everywhere you look these days. Football clubs are signing esports players, Audi recently announced an esports sponsorship deal and YouTube has landed exclusive deals with select leagues.
How Savvy Millennials Use Social Platforms to Research Future Purchases
New consumer research has shown that 18-24 year olds are spending most of their time online on social media platforms. These social platforms have evolved to offer a variety of tools and techniques to help users search and discover products, brands and people that could be of interest to them.
Earth Day and Eco-Fashion vs. Eco-Fatigue
It was an omen: on the week following Earth Day 2013, a building housing multiple clothing manufacturing companies collapsed, killing over 1000.