When marketers look to tell their stories and deliver better advertising across multiple screens, they need to consider the entire video ecosystem through a single lens: that of Total TV.
Storytellers
Should Adland Care About the BBC?
As my mum shouts from the lounge, “quick it’s starting,” I’m rushing from the kitchen spilling boiling tea on my hands. The gentle scolding is worth it, it’s 8 pm on Sunday evening in 2006 and Planet Earth is about to come on the telly.
Social Impact Entertainment: Can Cinema Change the World?
With box-office hits such as Moonlight, I Am Not Your Negro, and I, Daniel Blake putting the focus on social causes – can the films we make and watch change society for the better?
Is Spotify Leading the Way to an Ownership-Free Society?
Think of shared playlists, digitally rented films, unlimited access to second homes, shared offices … as temporary access to these things becomes more reliable, and the concept of ownership as a desirable entity disappears, is this the end of ownership as we know it?
How Do You Cover a World Cup Like Russia 2018?
For all the media’s focus on the alleged FIFA corruption behind the bid, frenzied panic over hooliganism, and the resurgent narrative of a Cold War-esque East-West divide, it is quite easy to forget there will be a football tournament going on.
Transcending Language with Emojis
One of this summer’s most anticipated movies features none other than the much loved, emoji. Since Apple launched the first emoji keyboard in 2011, they’ve spread like wildfire.
The New TV Ecosystem
Most audiences, 85% or more, still consume linear video via television in the UK, however the remaining 15% are considered “early adopters” with consumption habits spread across multiple platforms and devices.
For Gaming AAAs, Data is the Key to Conquering the Market
In 2015 the global video-games industry grew by 8.5%, to a value of $99.6 billion. To put that in context, in the same year the movie industry earned just $38 billion [2]. Games aren’t just for geeks any more — they’re bigger than Hollywood. For advertisers, this is a massive opportunity.
A New Dawn: A Virtual or Real World Game?
Over the last few weeks, a mysterious video game has piqued the attention of devout Irish gaming aficionados. Unfortunately for those who waited in line for the launch this past Friday, the mystery wasn’t what they had imagined.
Cutting Out the Middle Man – Direct to Consumer Influencer Marketing
The concept “celebrity” is ever evolving, but the effect it has on fans has remained unchanged.