With audiences spending more time than ever watching online video, revenue opportunities for content providers are also expanding. But how can the industry respond to consumer demand for video anytime, anywhere, and on any device?
Storytellers
Media Planning in the Age of the Filter Bubble
Digital has the power to make our lives better; to make us more connected, enable us to make decisions easily. However, the creation of filter bubbles are having a profound effect on life in general, as well as on marketing efforts.
How Lego Built Brand Trust, Brick By Brick
It takes guts for an iconic brand to join forces with another, particularly one with a more chequered hero status. But there was little doubt The Lego Batman Movie was bound for success.
Tech, Trump and the New CSR Movement
It’s becoming very clear that President Trump has a problem with tech. In the past few weeks, many of the world’s biggest tech companies have joined forces to protest his temporary immigration ban on seven, mostly-Muslim, countries.
The 59th Annual Grammy Awards: Brand Collaboration Playbook
As the poet William Plomer once said, “Creativity is the ability to connect the seemingly unconnected.”
How Can Marketers Navigate the Political Sphere in 2017?
It’s likely that 2016 will go down in history as one of the most turbulent years in politics for decades. As Britain’s decision to leave the EU sent shockwaves around the globe, Donald Trump’s unlikely rise to presidency left the world equally as stunned.
How PewDiePie Signifies the End of the Wild West and the Start of the Golden Age of Influencers
As the Wall Street Journal broke and other key media across the industry reported, PewDiePie, YouTube’s #1 star, is being condemned around the world for posting horrific, repeated anti-semitic content on his channel.
The Moral of the (Brand) Story
Amidst the travel chaos and ensuing protests that erupted a few days ago, we released our latest work for UNICEF, ‘The Shared Story of Harry and Ahmed’ – the story of two child refugees 80 years apart.
Is Streaming the Next Step for Brands?
Live streaming has officially taken off. YouTube has joined the foray along with Facebook, Instagram, Twitter and Snapchat, all fighting to be the go-to platform for live content.
Super Bowl LI: Advertiser Head-to-Head
The Super Bowl is an American institution, but it’s also the “promise land” for advertisers – unrivaled inventory that puts brands in front of more than a third of the U.S. population in just one ad slot.