Storytellers

Marquee events like the Super Bowl are rare times when people actively look forward to commercials. But with the cost of a spot reaching $5 million, advertisers have been thinking differently about how they can still participate.

If a brand is looking to make a splash, there’s no better way than running an ad during the Super Bowl, which this year will cost $5 million for 30 seconds of air time.

When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night, “who is your hero?” he probably wasn’t expecting the veteran quarterback to tear up in response. But in one of those moments that’s just too good to be scripted, that’s what happened.

The Super Bowl halftime show holds a strangely unique and enviable place in culture, one that no other annual event can really emulate. It blends so many different entertainment elements to create a moment in time that taps into a huge global audience across all forms of media…  

When President Trump’s executive order suspending travel to the U.S. from seven Muslim-majority countries was announced on January 27th, news and social media erupted with strong commentary. Among those expressing opinions were several high profile professional athletes and coaches.

We are less than a week out from one of the largest advertising events of the year – the Super Bowl. We all know the Super Bowl veterans, such as Budweiser and Doritos, are going to bring it, buying slots to air iconic commercials that will resonate with viewers for days.

Predictions, it turns out, are a dangerous thing when it comes to guessing what might happen when America thrusts itself into the star spangled spotlight of the worlds eyes and ears.