At the height of holiday sales, beauty brand Sephora is catching the smoky eyes of online fans, and raising some perfectly-arched eyebrows on Instagram.
Storytellers
5 Industry-Changing Social Trends to Watch in 2017
While social likely remains a relatively unpredictable moving target for years to come, here are my five 2017 predictions that will impact the social landscape in a big way.
How to Connect with a Millennial Audience on Mobile
With 98.6% of millennials owning a mobile phone in the UK, they’re officially known as the mobile generation. For millennials, a smart phone acts as an integral part of their life.
Vevo After YouTube, the Biggest Challenges for New Video Platforms
Music video hosting service Vevo has ramped up its efforts to gain independence from Google’s online video titan YouTube.
Brand Building Through the Looking Glass
You pride yourself with keeping up with market developments, and down with the kids.
A Vote for a Sustainable “Fourth Estate”
Regardless of your position on the outcome, it’s safe to say that the 2016 presidential election will not soon be forgotten.
How Will Interactive TV Ads Change the Media Industry?
Channel 4 has just announced plans to introduce the first ever interactive ads on British TV.
A Marketing Lesson from Donald, Hillary, David, Samuel and Ricky
The Trump win against Clinton will be analyzed for decades. It is, to understate the very obvious, a pivotal moment that will have mammoth consequences for the future of the USA and the world.
What’s Really Going On with Twitter?
You probably noticed that the Presidential election was a serious boon for Twitter. Not a day went by where a trending election hashtag or rogue presidential-nominee tweet didn’t make national—sometimes global—news.
Trump Showed Us That We Need to Listen More Carefully on Social Media
Donald Trump is the new President of the United States but oddly, everyone seems confused as to how it happened.