If you’ve been paying attention to media consumption habits over the last few years, you would have noticed the obvious trend – young people are moving away from linear TV.
Storytellers
The Post-Election Evolution
At 2:35AM, my heart sank. What once seemed only a figment of possibility became a stark reality — unfathomable to myself, my peers, my colleagues, and my city.
Measuring Emotion in a Volatile Election
The 2016 US presidential election has played out on social media like none before.
Bragging Rates: How Millennials Redefined Cool with Financial Services
In 2007, there was a standard playbook for aspirational high school students. In 2008, that Leave It to Beaver landscape started looking more like Mad Max.
AW360Live: The New World of Marketing Pharmaceuticals in America
Marketers today have more data about how to reach consumers than ever before, so how does the pharmaceutical industry guarantee that word of the product they’re providing reaches the eyes and ears of those who need it?
The Millennial Milestone
Did you know that voters in the age group of 18-34 years are most interested in social rights issues?
#RIPVine: An Ode to the Six Second Storytellers
Oh, Vine. Parting ways really IS such sweet sorrow.
The New B2B Decision Maker: 6 Ways Brands Can Attract Millennials
While B2B brands may observe the success of Broad City Emojis and see how Red Bull can dominate on Snapchat, they struggle to see the takeaways that can help them communicate their own brand value to the new class of millennial business decision makers.
As Pinterest Hits 150MM Actives, It’s Time to Re-Think Your Social Approach
While Pinterest has been whispering about their 150 Million Monthly Active user count since Advertising Week, yesterday marked the first official announcement of their milestone increase in users since 2015.
Social Media Branding: Creating a Consistent Online Presence
Social media is an absolute must have for your brand in today’s digital age.