An observation tower for tourists might not be an obvious brand partner for one of the world’s most recognisable airlines.
Storytellers
Do Brands Still Need Icons in the Starring Role?
With the rise of digital and social media the traditional role of the celebrity is shifting.
The Livestreaming Arms Race
Live video is making the world more interconnected than ever before.
Rio 2016 and the Future of Broadcast Sports Marketing
Millions of consumers viewed the Rio Olympics on a device other than their television set, as NBC streamed 4,500 total hours of live competition during the Rio Olympics.
Celebrity + Brand, Beyond the Creative Director
When I first heard the phrase “Celebrity Creative Director” my mind immediately thought of Bill Bernbach and David Ogilvy –the Creative Directors I studied in the classrooms at School of Visual Arts.
How Peak TV Has Transformed the 2016 Election
The term “Peak TV” has become the accepted way to describe the current TV landscape, which is producing more critically acclaimed, challenging, and culturally influential programming than ever before.
Live Moments: Olympic Gold in Digital Advertising
There is nothing like the thrill of Olympic excellence and victory to bring tears to the eyes of even the most reserved hearts.
How Brand Purpose Can Help Guide Advertising Strategy at Rio Olympics
Given the advancement in mobile technology since the London Summer Games in 2012, Rio 2016 presents radical changes in the way the Olympic Games are broadcast to the world.
Rio 2016: The Brand Legacy
With Rio 2016 now well under way, sponsors are enjoying the global euphoria generated by the Games, and understandably so.
Advertising is a Social Experiment That for the Most Part Has Gone Wrong
As an industry we’re ignorant at best or utterly demagogic, one-sided and irresponsible at worst.