It’s remarkable how much brands and consumers are alike in terms of their approaches to social media.
Storytellers
Brand Theresa
The last month in Britain can only be described as a political rollercoaster.
Brand Responsibility: Notes from an Influencer
After spending several years of my career immersed in agency life, I felt it was time to step away to meet new people, see new places and gain a new perspective on life.
Brands at the RNC: When Should Brands Take a Stand?
At a time when corporations are people and brands are your friends (at least on Twitter), how “human” should brands act?
How Honest Do We Expect Influencers to Be?
As consumers, it’s no shock that celebrities are paid to endorse products. They can feature in a perfume ad, turn up at a product launch, or provide the voiceover for a box of cereal – and no one is under the impression that they did that just because they fancied it.
5 Things Marketers Should Consider About Pokémon GO
Pokémon fever, which has been relatively dormant since the early 00’s, is exploding back into pop culture with Pokémon GO.
Advertising for Good
How each company chooses to deliver their CSR activity will vary enormously as will the amount that this activity is promoted internally and externally.
The Big Brands at Wimbledon, and Andy Murray’s Socks
When we think of Wimbledon, there are certain brands that spring to mind: Pimm’s, Lanson, Robinson’s, Rolex. Perhaps less obvious, but no less important, are the brands of the players themselves.
Living Your Brand – Health and Fitness Travel
In 2010 we launched Health and Fitness Travel, a travel company which specialises in creating tailor-made wellness holidays worldwide.
Influencers vs Celebrities – Who Comes Out on Top?
There are now very few brands that aren’t working with influencers in some capacity. In fact, according to recent research just 18% aren’t.