Internet Video is exploding. Facebook Live. YouTube. Instagram. Hulu. Netflix. Amazon Video. Snapchat. ESPN. Vevo. Consumers have more choice (and more control) over media consumption than at any other time in history.
Storytellers
Branded Conflict
“The Displaced” could well be the title of a film about the plight of old-school marketing and media executives in the age of digital disruption.
A Viewfinder to the Past
In 1846, Fox Talbot diarised his struggle to produce lasting images.
How Advertising is Making the World a Better Place
Maybe I’m a sucker for good marketing, but I just saw some work that could help cure what’s ailing humanity.
How Content Affects Social Media, PR, and SEO
This topic could easily take a whole book to discuss, so below is a quick summary on how content, social media, PR and SEO relate to each other.
Brands That Make You Aww
To ensure your product is chosen above the rest, it needs to speak to the person at the moment of purchase at every single possible occasion of purchase.
Are Charity Advertisers Tilting at Windmills?
General consensus is that Goliath stood at around six feet nine inches tall, a fair way off the colossal image frequently portrayed, which makes the fact he was killed by a teenager throwing a brick at him somewhat less fantastic (and a tad more sinister).
For World Oceans Day, Let’s Make the World a Better Place
Have you ever thrown a plastic bottle into a gutter? Most of us have.
Social Media Is Failing Everyone – Except its Shareholders
As someone who has spent a few decades in top marketing roles at Fortune 500 firms, Facebook’s first-quarter earnings, along with the heated discussions around how much control they have on advertising and marketing, sure made me stop and reflect.
Striking a Balance: How Brands Should Communicate in a Crisis
Every major crisis in the news brings with it examples of brands that have reacted with the sensitivity of a sledgehammer, and been rightly called out by their customers.