Storytellers

For those of us who don’t watch YouTube content daily, the enormous subscriber numbers a lot of them command can actually make you jump.

From a small village north of London, Oliver found his destiny in the kitchen of his father’s pub. From there, he became a celebrity chef at the age of 23 and went on to star in his own BBC cooking show, “The Naked Chef.”

A while back a colleague asked me “What do you think the future holds for our beloved medium, television? And what will this mean for brands?” It made me shiver for a second. Where to start?

The growth in the quantity of video being watched on social platforms like Facebook and YouTube via smartphones and tablets was a theme much discussed at Advertising Week Europe last week.

A few weeks ago, the New York Times carried an article that should be of deep interest to brands.

Just like promoting any consumer brand, starting a lasting conversation about a particular non-profit, cause or charity requires collaboration across all lines of marketing communications.

Ghetts, whom I had the great pleasure of interviewing during Advertising Week for our session ‘Rhymes and Reason: The Shared DNA of Storytelling’, puts his success and longevity (he started out as an MC in 2003) down to his authenticity.

It feels like we’ve been losing cultural icons—legends, really—at an accelerated rate lately.

Despite media consumption becoming increasingly fragmented, Europeans still spend more than three hours a day watching video according to Millward Brown’s latest AdReaction survey.