A look at the numbers around women and how they are represented in sport and sport marketing can be discouraging.
Storytellers
ROI on YouTube: Tapping into Personal Entertainment
Consumers are adapting to a multi-device and multi-channel world, which has created a huge challenge for marketers.
How Brands Can Engage a Generation of Digital Natives
Brands have been chasing the coveted millennial market for years. As true digital natives, millennials’ comfort and fluency in the online world has set them apart.
Trumping Social: How Donald Does It
The old adage goes that if you spoke to people the way advertising spoke to people they’d punch you in the face. Wrong. They’d follow you.
Social Good: Business’s Biggest Imperative
When it comes to social good, businesses do not have a choice anymore; customers expect this behaviour.
Mobile Gaming: The Future of Entertainment, and Why Advertisers Should Enter Play
The meteoric rise of mobile gaming presents a powerful opportunity for the advertising industry to reach consumers in a way that they will engage with time and time again, and which has lasting value for brands.
The Rise of the New Native Video
It wasn’t long ago that users would scroll through videos, apps and social media on mobile (or other) devices, only to be confronted by pop-up ads that bounce around, or worse, take over a screen.
How Brands and Content-Makers Are Thinking Beyond Diversity
In the last year, one particular word has been a standout in the cultural psyche: diversity.
Inspiration, Exploration and Consideration: How Advertisers Can Win the Cycling Race
Cycling is big business. It has moved out of the shadows as a niche, slightly mystifying activity into a new era of sporting success and infrastructure investment.
GIPHY’s David Rosenberg Talks Branded Content In The Age Of The GIF
Once again, as part of Advertising Week Europe Sharethrough will be hosting its Native Ad Forum in London.