The Digitally Human founder and Future is Female judge, Salma El-Wardany explains how marketing is really all about storytelling.
Storytellers
Stock Photography Is Awful, Here’s Why
You may want to consider creating your own image library.
Personalization, For The Masses
Personalization has been used by marketers as a segmentation technique for a long time in varying levels of precision and, subsequently, varying levels of success.
Creative Director or, Better Yet, Value Creator?
The other day I was at the gym, on one of those awkward-moving elliptical contraptions when a guy walked into the area with a proud smile on his face.
I Teach Disrespect And This Is Why It Is Important
Disrespect is common, even respected, in some areas of the industry. Mark Ritson is not known for doffing his cap to received wisdom nor tugging his forelock before the Emperor.
Writing Well is Overrated
Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.
Podcasts – It’s What’s for Dinner
Have you heard? 2020 is going to be the year of podcasts.
Undress to Impress: Build Trust, Not Smoke Screens
Being impressive takes a lot of effort, and it may well come at the expense of providing true, tangible, measurable value. Clients want and need, their service providers to focus on quality outputs, not meeting cosmetics.
Uncommon Thinking: Gwyneth Paltrow, CEO, Goop
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more.
4 Ways to Manage Your Brand’s Social Media During the Election Season
No matter what you’re hoping for in the 2020 election, social media will continue to have a profound impact on the next national election cycle. The upcoming barrage of content, ads, and controversy will most likely affect brand marketing on social media, even if your brand doesn’t have a political stance.