Since the reality of COVID-19 set in, every economic sector has been working tirelessly to adapt and survive. Read more on why brands can’t afford to postpone a long-term solution for customer data.
Techtelligence
Combatting Content Marketing’s Conundrum
Content marketing is having a moment. Providing personalized, relevant content to customers across the globe has proven essential.
Communicate and Collaborate: The Path Forward in the Age of Consumer Privacy
When the W3C asked Google to delay its two-year plan to deprecate cookie-based tracking on Chrome, the response was not what they hoped for. Regardless of your place in the ecosystem, the through-line that binds everyone will be adapting to a privacy-first, highly regulated environment.
Understanding The Essentials of In-App Header Bidding
As consumers turn to their phones to watch more content and shop, so do advertisers, creating a major opportunity for app developers to capture more revenue and improve their advertising operations through in-app header bidding.
How Publishers Will Lean on Context to Reshape Publishing for the Better
We are just starting to understand the immense opportunities for publishers to marry the speed and power of machines with the ideation and creativity that is uniquely human.
Interoperability Emerges as a New Competitive Advantage in Media
In today’s media landscape, closed ecosystems are not only thriving—they’re proliferating.
Healthcare Leadership During an Economic Downturn
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
Yes, Gaming Is A Good Place For Brands to Invest Right Now… But Do It Right
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
Digital Advertising In The Age Of Coronavirus
The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
5 Steps to Pivoting From In-Person to Virtual Events
Whether you’re a large company dealing with hundreds of scheduled events on the horizon or a small or mid-sized business (SMB) with a handful of important events planned, here are five tips for pivoting from an in-person to a digital event strategy.