Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.
Techtelligence
Voice. 6 Lessons Beyond the Hype. Lesson 1. It’s Not Advertising
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
Easy Payments are Increasingly Vital to Good CX: Here’s Why
As organizations look to remain competitive in the ever-transforming business space, customer experience (CX) has come to the fore.
TechX Profile: BIOS
At Advertising Week Europe, AW360 speaks with BIOS, a neural interface company.
TechX Profile: Stasher
AW360 speaks with UK-based luggage storage start-up Stasher at Advertising Week Europe 2019.
Safe Streaming: The Future of Child-Focused Digital Advertising
Two major events are starting to change how child-focused advertising is being conducted in the digital world.
Why it’s Time to Switch on to Connected TV
Connected TV has well and truly arrived and although the newly fragmented landscape is confronting for some, savvy marketers are catching on and benefiting.
An Augmented Humanity May Be Closer Than You Think
As the line between digital and physical continues to blur, today’s consumers no longer treat the two as separate worlds.
A Marketer’s Guide to Esports Genres (Part 2)
Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.
Beating App Abandonment One Customer at a Time
Apps turn smartphones into tech Swiss army knives. Taken out of its pluralized form, however, and an application can suffer from user fatigue or disinterest.