Citi’s advertising presence is undeniable. Go inside of the brand with Jennifer Breithaupt, Global Consumer CMO at Citi, as she discusses strategy, music, blockchain and more.
Techtelligence
How Brands Can Use Cross-Channel Advertising to Create a Better User Experience
It’s no secret that the consumer journey is no longer linear. A consumer may view an ad for a product on a connected TV, look up the product on a phone, and then purchase that product in-store.
The Interactive Machine Training Room: An Intro to Machine Learning
Try our interactive workout to get up to speed on machine learning.
Blockchain: Shiny New Object or Transparency Game Changer?
The digital marketing industry has an unenviably long track record of shiny new object syndrome.
Should Marketers Trust AI?
Artificial intelligence (AI) is a fundamental part of the ad tech landscape, bringing cost savings, precision targeting, and enhanced optimisation.
How Brand Customer Service Engagement is Changing
Hear from experts using chatbots, 24/7 chat, and more.
From Gimmick to Gamechanger: How Brands Can Use VR to Captivate Audiences
VR has emerged as a way for advertisers, brands and online publishers to grab attention.
Unleashing Amazing: IBM Watson
What amazing thing did you do today?
10 Years of the App Store: How Advertising Turned Mobile
Since its introduction a decade ago, the App Store has grown to become a $42.5 billion marketplace—changing the face of mobile technology forever.
The Future Role of AI in Fact Checking
As an analyst, I’d like to have a universal fact checker. Something like the carbon monoxide detectors on each level of my home.