Today, app stores are mainly platforms that assist users at the moment of conversion, but that may soon begin to change.
Techtelligence
Can AI Provide Insight into Future Actions of Customers?
What do you get when four artificial intelligence (AI) enthusiasts working in the advertising/marketing sector, are sitting in the same room?
GDPR and the Importance of Data Ethics
May 25th, 2018, the day the world ends and the day the EU referendum act on data protection supersedes the data protection act of 1998.
The Risks and Rewards of AI
In these increasingly automated times “AI” seems to be the word, or rather the letters on everyone’s lips.
The Time for Brands to Invest in AR is Now
When you think of augmented reality (AR), what probably comes to mind is the meteoric rise of popular games like Pokemon GO, which allow users to interact with the real world to earn points.
Digital Disruption: The 3 Questions Marketers Must Ask
The rise of bots and personalization in a multi-device, multi-channel world, the days of staunch brand loyalty are giving way to the new and unique, the next best thing.
Two Key Ways to Sell Smart, Smarter
When it comes to smart home, some ideas have started to trickle into our hearts and homes. A new report from TechUK shows 77% of consumers are aware of connected technology.
Artificial Intelligence; Facts vs Fiction
Discussions of AI have created a certain amount of unease, generating a fear that AI will evolve to take over the human race.
Creating a Digital Narrative Across the Marketing Funnel
Today’s digital ad landscape is a competitive one, that’s clear.
The Dilemma of a Digital Marketer
Technology has changed and enhanced our lives and culture in so many positive ways. But with all things, there is a downside.