With the rapid adoption of messaging and artificial intelligence hitting the mainstream, it is ‘go’ time for enterprises to modernize and meet their customers where they want to be met: in mobile chat.
Techtelligence
We’re Humans Not Users: Living in A Digital World
We’ve all done it: slipped into jargon-speak to someone not in our industry and watched their eyes glaze over.
Bridging the Gap to Empathy: Realising Technology’s Cognitive Capabilities for Brands
People are now literally voicing their concerns to technology – they are showing their emotion, expecting the technology to listen, watch and understand.
Can Robots Crash the Creative Party?
Today all of our teenage dreams of AI were shattered by the creative director of MPC Pete Conolly. “AI is not a cool white fibreglass being that will make us a martini.” Consider my hopes for AI both shaken and stirred.
For Gaming AAAs, Data is the Key to Conquering the Market
In 2015 the global video-games industry grew by 8.5%, to a value of $99.6 billion. To put that in context, in the same year the movie industry earned just $38 billion [2]. Games aren’t just for geeks any more — they’re bigger than Hollywood. For advertisers, this is a massive opportunity.
Put Your Brand In The Driver’s Seat: Autonomous Cars And The Future Of Marketing
Are driverless cars really part of our collective future? Well, given expert predictions they will go mainstream by 2025, let’s bet they will be, and start thinking about the seismic shifts ahead. Not as car-geeks but as marketers of course!
Under The Spotlight: SXSW 2017 Interactive In Focus
SXSW unites more than 30,000 attendees from 82 countries, celebrating the film, music, interactive and marketing industries. This year marks the 31st annual event, starting today and running through to March 19th in Austin Texas.
Tapping Into New Smartphone Advertising Functions
Today’s consumers are smartphone savvy, and are already familiar with many different forms of mobile advertising.
The Word Grab: How To Own The Chatbot Space
Are you one of those people who has a little black tube in the kitchen that the kids love to ask what the weather is going to be like to, so they can skive off school? Alexa and the rest of her clan are pretty good at delivering the goods on that.
A Glossary of AI Terms for Marketing
This quick-reference glossary is based on some of our internal cheat sheets, along with our articles on how to talk to your data scientist and how machine learning will turn the marketing world upside down, are part of our effort to share what we’ve learned.