Techtelligence

Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out.

Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.

In early 2020, it would have been reasonable to argue that e-commerce was poised for rapid growth, even in industries that were historically brick-and-mortar mainstays. Why System 0 is a critical step forward for marketers in the COVID era.

While it’s hard to argue against the value of more precise targeting and better measurement, addressable advertising shouldn’t be a strategy unto itself. 

Cookies are (nearly) dead, long live contextual. But how do you know if providers of this specialist tech are the real deal? Peter Wallace, MD for EMEA at GumGum, outlines what you need to ask before signing on the dotted line.

As the holiday shopping season approaches, superior customer service will play a critical role in capturing a share of the shopper’s budget and decreasing shopping-related stress.

The Covid-19 pandemic’s effect on work has shown CTOs one thing: remote work is successful.  CTOs are reconsidering how they hire and the future of their workplace. 

We’re on the brink of another Roaring ’20s, both societally and as an industry. Just like the Roaring 1920s, the Roaring 2020s will represent a time of rebuilding, following massive devastation of cultural and industrial pillars long in the making.