Brands will forge their independent path by selecting the right technology and services from the open ecosystem. But the quality of the technology is only one factor they must consider in their selection process.
Techtelligence
Solving The Social Dilemma: Building Ethical A.I.
Silicon Valley is having a moment. Antitrust investigations are being launched against the largest companies in tech. Scientific research shows that our phones and apps are creating new forms of substance addiction. New data regulations are being enacted all over the world to limit the collection and use of our personal data.
Click Fraud and Beyond: What’s Driving Demand for Proxy Data?
Marketers are growing increasingly frustrated with the impact of proxies on their campaigns, leading to rising demand for accurate and reliable proxy data that will empower them to improve efficiency and boost performance.
Five Advantages of a First-Party World
While third-party cookies have made it very easy to enable personalized marketing, they also come with disadvantages such as limited life spans, consumer and regulatory scrutiny, as well as a range of other issues.
Media Must Be At The Heart Of Digital Transformation
Businesses have been pushed into a level of digitization they thought was years away, with 97% of enterprise decision-makers reporting the pandemic is speeding up their digital transformation journey.
Interactive Technology Will Drive the “New Normal” For Events
Event organisers and attendees alike have discovered the power of digital to not only help navigate current restrictions but to unlock future possibilities; especially when it comes to enhancing reach.
Can the Industry Breach the Walled Gardens?
A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
The Challenges of Advanced Data-Driven Marketing in Big Brands
While adopting a vision and a program for data-driven marketing is top of the agenda for most CMOs, many companies still struggle to understand their marketing attribution across the entire online ecosystem.
In Digital Innovation Briefs, You Have to Pick a Lane
Digital innovation is seen as a swiss army knife of audience engagement, but too often these briefs are set up to fail because they’re missing a critical distinction: what kind of behavior are you trying to create?
How Can We Maximise the Power of Premium Content in a Post-Lockdown Environment?
In such a fragmented and crowded market, why should brands take advantage of the premium content offered by broadcasters today given how many choices their audiences have?