Techtelligence

In a world of hurt, we need to lead with heart. Robotic speeds and optimized feeds are not necessarily what is top priority right now.

You know pretty much anything named Hydra is not going to be good or benevolent. Starting from the name’s origins in Greek and Roman mythology, the giant water monster had nine heads, one of which was immortal.

In following the footsteps of Firefox and Safari, web browser giant Google Chrome’s decision to ban third-party cookies by 2022, has sent the industry in a state of panic

Advertisers traditionally “go home for the holidays” and shut down their advertising campaigns right at Christmas. If you are doing this, however, you are missing out on a huge opportunity to reach millions of consumers.

The programmatic ecosystem is under much-needed scrutiny following the publication of the Programmatic Supply Chain Transparency Study, which mapped the supply chain from end to end.

In late June, Apple announced major restrictions related to IDFA — its ID for the in-app environment on IOS devices. These changes are truly unprecedented and put the mobile marketing industry in jeopardy, undermining the existing models of retargeting, attribution, and building look-alike audiences for iOS apps.