Can the Industry Breach the Walled Gardens?

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The extraordinarily robust ecosystems of the Walled Gardens have created an uneven playing field for publishers, agencies and consumers. Plotting the way forward for publishers and advertisers is perhaps one of the biggest struggles our industry faces. A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.

The panel outlines four areas which they feel need addressing to challenge the power of the Walled Gardens:

  • A lack of pervasive industry and consumer education;
  • Justifying marketing spend;
  • Fragmentation;
  • Endless logins

Download OpenX’s Walled Garden report to find out our experts’ proposed solutions

Download PDF

About The Panelists

  • John Gentry is CEO at OpenX
  • Jay Glogovsky is Executive Director, Revenue Analytics & Operations at The New York Times
  • Jennifer Gardner is Senior Director Media, North America at Unilever
  • Jeremy Hlavacek is CRO, Watson Advertising at IBM
  • Jana Meron is Senior Vice President, Programmatic and Data Strategy at Insider Inc
  • David Minkin is VP, Strategic Planning & Delivery at Dow Jones
  • Katherine Striedel is Chief Product Officer, Data and Technology at GroupM
  • Peter Chun is SVP, Global Head of Partnerships & Growth at VaynerMedia & VaynerX
  • Ruth Mortimer, Managing Director, Global Education and Development, Advertising Week (Moderator)

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