A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
Some of our industry’s most revered leaders came together at Advertising Week to share their career learnings and advice at our B.A.M.E Leaders speed mentoring session. Here, they reveal their hopes for the industry following BLM as well as their tips for progressing your career.
In such a fragmented and crowded market, why should brands take advantage of the premium content offered by broadcasters today given how many choices their audiences have?
The UK Advertising Export Group (UKAEG), a UK advertising industry marketing partnership with UK Government, launched a new campaign to profile the country’s leading advertising and marketing service companies at Advertising Week 2020.
Sultry. Sexy. Spicy. Machismo. Drug lord. Service worker. Farmhand. Exotic. Ambiguous. Immigrant. Invisible. Other.
Many brands are quite stunned at the moment. They thought they were doing enough. People expect brands to take a stand and give back to the communities where they do business. The task may seem daunting to many marketers. What do you do? Where do you begin?
We caught up with Hulu’s Head of Research & Insights, Julie DeTraglia, on Hulu’s Generation Stream initiative and what it means for the Streaming TV industry.
Streaming TV is home to a fast-growing and actively-engaged audience. Today, more and more people are watching TV through a streaming service, and many of these viewers belong to households that are choosing to live without traditional cable TV.
The explosion of podcast listeners over the past couple of years and the industry rising to pass the $1 billion revenue mark, begs the question – why would any major advertiser hesitate to adopt podcast advertising?
The coronavirus pandemic has altered all of our lives in ways we couldn’t have imagined. We’ve lived through the first wave and now we’re preparing for what’s next, juggling thoughts of returning to the office with fears about a second wave.