As an advertiser, you have surely considered digital audio for your brand, but how do you measure the impact of a campaign when it runs on streaming audio or the latest hot podcast?
Tag: AW2020
NYI: Highlights from AW2020
We’re on the brink of another Roaring ’20s, both societally and as an industry. Just like the Roaring 1920s, the Roaring 2020s will represent a time of rebuilding, following massive devastation of cultural and industrial pillars long in the making.
Can the Industry Breach the Walled Gardens?
A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
Acceptance, Diversity and Authenticity: Tips For You From NABS’ B.A.M.E Senior Leader Mentors
Some of our industry’s most revered leaders came together at Advertising Week to share their career learnings and advice at our B.A.M.E Leaders speed mentoring session. Here, they reveal their hopes for the industry following BLM as well as their tips for progressing your career.
How Can We Maximise the Power of Premium Content in a Post-Lockdown Environment?
In such a fragmented and crowded market, why should brands take advantage of the premium content offered by broadcasters today given how many choices their audiences have?
Uk Advertising Export Group Launches ‘Made Global’ Campaign
The UK Advertising Export Group (UKAEG), a UK advertising industry marketing partnership with UK Government, launched a new campaign to profile the country’s leading advertising and marketing service companies at Advertising Week 2020.
Visual Representation Of The Latinx Community Deserves Priority Every Month—Not Just Hispanic Heritage Month
Sultry. Sexy. Spicy. Machismo. Drug lord. Service worker. Farmhand. Exotic. Ambiguous. Immigrant. Invisible. Other.
5 Steps to Help Brands Avoid Fake Allyship
Many brands are quite stunned at the moment. They thought they were doing enough. People expect brands to take a stand and give back to the communities where they do business. The task may seem daunting to many marketers. What do you do? Where do you begin?
Can the Industry Breach the Walled Gardens?
A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
Explore Generation Stream with Hulu’s Head of Research & Insights, Julie DeTraglia
We caught up with Hulu’s Head of Research & Insights, Julie DeTraglia, on Hulu’s Generation Stream initiative and what it means for the Streaming TV industry.