Tag: AW2020

SMBs: 5 Questions to Help Jumpstart Your Streaming TV Ad Campaign

Streaming TV is home to a fast-growing and actively-engaged audience. Today, more and more people are watching TV through a streaming service, and many of these viewers belong to households that are choosing to live without traditional cable TV.

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Mum’s Got Game: Why Marketers Should Tap Into Gamer Mums

Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.

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View from the NY Times: The Power of Podcast Trends

According to Edison, podcast listening has more than doubled since 2014, providing a massive opportunity for creativity, new talent and advertisers. But what does the future hold? By uncovering the podcasting trends of today, we can build for the audiences of tomorrow.

Keeping Up With 2020 – The Challenges Facing Brands

With events like the Australian wildfires, COVID-19, and BLM coming in waves, brands have had to become much more sensitive in their messaging. And, as new research conducted by datasine and Sapio discovered, this pivoting has not always been easy.