You’ve seen the stats: People are consuming increasing amounts of video content on their mobile devices, and a growing portion of that that content is viewed in portrait mode. Some sources say that 70% of mobile traffic will be video by 2021. Cheetah Mobile, one of the world’s largest mobile app developers, is heads-down focused on vertical video ads this year, and we’re excited to share what we’re learning with Advertising Week Europe.
Fasten your seatbelts for the Mobile Track at #AWEurope
What’s the latest trend in mobile usage in the EU? How different are mobile users’ behavior between countries? Which marketing strategies can your brand implement to successfully reach users across the globe? On Monday, March 20th, Cheetah Mobile’s GM of Overseas Ad Sales, Morden Chen, will answer these questions and explain how to “Unlock the Key to Mobile Marketing” when he takes The Guardian Stage at 11:00AM. He’ll share Cheetah Mobile’s new mobile ad solutions and provide tips to brands so that they can design better ad creative. Morden will also facilitate a panel discussion, “Where Branding Meets Performance: The Merging Mobile Solution,” during the session.
Jenny Quan, Executive Dean of Cheetah Lab, will take The Guardian Stage on Monday afternoon at 4:15PM. Advertising Week Europe wouldn’t be complete without Jenny’s insights, “Comparing Europe and China in the Mobile Era.” Cheetah Lab uses big data to analyze the mobile internet and releases its findings through comprehensive reports. You’ll gain further insights during the second half of the session during the panel discussion about “New Mobile Advertising Trends in Western Europe.”
From reel to real on the Video Track at #AWEurope
Grab your cup of coffee or spot of tea, because Michael Murray, Cheetah Mobile’s Director of Ad Sales, will be first up on The Guardian Stage on Wednesday, March 22nd at 9:30AM. Michael’s presentation, “Transitioning to Vertical Video,” will share Cheetah Mobile’s insights in the shift to focus on vertical video advertising. With the help of artificial intelligence technology, Cheetah Ads can help brands find the perfect audience at the right time. Unlike other vertical video ad offerings, Cheetah Ads covers all mobile moments, from pre-social AppLock interactions, in-social experiences like musical.ly and live.me, content moments in News Republic, to utility apps like Clean Master and CM Security. In the second half of the session, Cheetah Mobile’s UK Sales Director, Michael Smith, will lead a panel discussion about the state of vertical video advertising.
Share the excitement with a Cheetah
Cheetah Mobile also has a booth at #AWEurope, and everyone is encouraged to stop by, say hello, and receive a free gift from March 20-23. The Cheetah booth is located on the ground floor of Picturehouse Central, right under the stairs by the main entrance. With so many innovations, the future of mobile and video advertising is very exciting, and sharing that excitement is one of the highlights of amazing events like this. Hope to see you there!
About Advertising Week Europe
Now in its fifth year, Advertising Week Europe is a hybrid of inspiring thought leadership, entertainment and special events celebrating the industry and its people. For one week, from 20–24 March, the brightest leaders from the marketing, advertising, technology and entertainment industries join together in London to share their visions, passions, and best practices. From seminars and workshops led by some of the greatest minds in the industry by day, to world class entertainment in London’s most iconic venues by night – Advertising Week Europe’s premier roster of events is like no other.