Agency: Avion De Papel
Client: Prensa Callejara
Published: May 2020
Avión de Papel Argentina created a series of print ads in a campaign based on the bad decisions made by leaders of different countries in response to the Covid-19 Pandemic for Prensa Callejera.
The countries in focus include Brazil, Chile, Europe and the USA – all of who didn’t take recommendations from the WHO (World Health Organization), putting the lives of its citizens at risk.
The idea of the campaign, according to Creative Director Lucho González is to “raise awareness of the seriousness of the situation at a global level, denoting the high number of deaths revealing the consequences of prioritizing an economic model over health.”
The world has been a bizarre place in recent months. Lucho and the team at Avión De Papel created the work to highlight what they deemed to be less than satisfactory responses.