Creative Showcase: BBDO and Carlton Draught Wrote An Ode To Pubs Everywhere

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Agency: BBDO

Client: Carlton Draught

Published: May 2020

We continue this series of the best examples of creativity created under lockdown with this, from Carlton & United Breweries’ (CUB).

Carlton Draught has launched a rousing ode to Australia’s favourite place, the pub, in the form of a new song titled ‘We Miss the Pub’. Set to the iconic tune of REO Speedwagon’s ‘Can’t Fight This Feeling’, the song details the familiar trials of ‘iso-life’, from the Zoom calls dropping out (again) to Australia’s collective rig being tight from Joe Wicks cardio and missing the taste of burnt cheese, ham and crumbed chicken, culminating in a booming chorus line of ‘I can’t wait to be in the pub again’.

Launching across Carlton Draught’s social channels, the new song and music video is a rallying cry to all those missing the pub, and importantly, a show of support to publicans doing it tough, with the song directing people to the ‘For the Love of Your Local’ program, so that Australians can buy a pint and support pubs now, with CUB shouting you an additional pint once pubs are reopened.


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