Creative Showcase: Cummins & Partners Create ‘The Great Indoors’ For Jeep

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Agency: Cummins & Partners Melbourne

Client: Jeep

Published: June 2020

We continue this series of the best examples of creativity created under lockdown with this, from Jeep, created by Cummins & Partners.

The automotive giant has been known for encouraging people to explore the great outdoors through myriad campaigns. But this time, where social distancing and home confinement remains prevalent, Jeep wants you to indulge yourself whilst staying at home.

The tagline is perfect.

“It’s time to explore the great indoors.”

Multiple executions feature household items like crayons or remote controls stacked together neatly.


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