- Perspectives: Jennifer Weiner, Best-Selling Author - July 7, 2020
- Great Minds: Keith Reinhard on Bill Bernbach and creating Omnicom - July 6, 2020
- Masters of Creativity, Featuring Mathe Okaba - July 6, 2020
Agency: Cummins & Partners Melbourne
Published: June 2020
We continue this series of the best examples of creativity created under lockdown with this, from Jeep, created by Cummins & Partners.
The automotive giant has been known for encouraging people to explore the great outdoors through myriad campaigns. But this time, where social distancing and home confinement remains prevalent, Jeep wants you to indulge yourself whilst staying at home.
The tagline is perfect.
“It’s time to explore the great indoors.”
Multiple executions feature household items like crayons or remote controls stacked together neatly.