As part of our continuing series on quarantine creativity, Ogilvy and The Mill collaborated on a spot for youth mobile network VOXI.
The film aims to highlight the phone’s “endless abilities with endless data”. Ogilvy created the ad entirely using the 4K front and rear cameras on the Samsung Galaxy S20, as well as its internal microphone.
It features multiple scenes of social media trends currently taking place in people’s homes.
Max Taylor, Consumer Director, Vodafone UK said: “VOXI’s latest campaign brings to life just how much our customers rely on our products and services to stay in touch with loved ones or do the things they enjoy most. Technology really does have the power to unify us and I hope our story of a totally isolated team delivering the first-class ad from their home offices and kitchen tables inspires everyone”.
Jon Tapper, Head of Advertising, Ogilvy London said “We are incredibly proud of this new work for VOXI; for its creativity, cultural relevance and innovative approach. It is a testament of our strong client partnership with Vodafone, our fabulous production partners and the unwavering determination of everyone involved to deliver brilliant work in these challenging times.”
The Mill’s Director Jocelyn Anquetil said: “Whilst there were certain creative challenges we faced on this project, using platforms such as WhatsApp and Microsoft Teams and Zoom to communicate came very naturally to me and the team. I worked closely with our lead actor, using real social media references to achieve the performance I was after, as well as watching and feeding back on the takes in real-time’.
CREDITS
OGILVY
Head of Advertising – Jon Tapper
Business Director – Dani O’Donnell
Account Director – Erica Wood
Executive Creative Director – Nicholas Wittenberg
Creative – Adam Ronan
Creative – Adam Claridge
Programme Director – Alexandra Dack
Producer – Christopher Eeles
THE MILL PRODUCTION
Director – Jocelyn Anquetil
Producer – Adam Farley
Executive Producer – Dougal Meese
Production Manager – Lizzie Wafer
1st Assistant Director – Chris Kelly
DIT – Alfie Johnson
Art Director – Mikey Hollywood
Costume Designer – Verity May Lane
THE MILL POST
Producer – Kirsty Radcliffe
HOGARTH
Editor – Nick Lofting
Producer – Leo Thornborough
VOXI
Head of Brand Marketing – Maria Koutsoudakis
Head of Brand – Kshitij Desai
VOXI Brand Manager – Sara Belardi