Great Minds: Chuck Porter On Brand Building

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Chuck joined the Crispin Agency in 1988 as creative director and partner, after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years, it doubled in size and was named one of the top 15 creative shops in the country. Under his leadership, CP+B has become one of the most awarded agencies in the world and was honored as Agency of the Decade by Advertising Age.

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