25 years in advertising hasn’t been enough time for me to understand one of the biggest mysteries in our industry: Why do many companies spend millions on media, fees, salaries, research, or productions, just to be quickly forgotten?
Tag: Hispanic Heritage Month 2020
Back in March (it seems like a lifetime ago), I thought this would go away in a few weeks once we all followed directions and took care of each other. It didn’t. Here we are 200+ days in, with no end in sight.
Echoing the sentiment Lin Manuel Miranda sang in his groundbreaking musical hit “Hamilton,” it is time for Latinos to be in “the room where it happens.”
This year marked the 100th year anniversary of women achieving the right to vote through the passage of the 19th Amendment. In 1920, on election day, millions of women exercised, for the very first time, their right to vote in the U.S.
Often, we hear about the power of the Hispanic consumer, mainly attributed to size and growth, 61 million and growing. However, the power of our Hispanic community is multifaceted and cannot be attributed to one simple metric particularly in a year like 2020.
As the economy slowly reopens, this makes the role of marketers more important than ever. Agencies and brands alike will need to be bolder than ever and constantly challenging the old way of thinking because it no longer applies in the world we live in today and won’t be effective in the post-pandemic world.
At a moment when brands are reflecting on their relationships with multicultural consumers, it’s a great time to talk about something that’s been happening in multicultural marketing for the last decade or so: it’s time to quit defunding your multicultural marketing.
I often get asked whether brands should use Español or English to reach U.S. Hispanic consumers. The answer is both or a mix, but it’s more complex than just language.
As if three simultaneous pandemics (a health-related, the social tension of racism and inequality and the global economic recession) weren’t enough, over the last ten years or so, our industry has gone through a “pandemic“ of its own.