Tag: The Sonic Truth

On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub.

Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge.

Where is music for brands headed? Will it all be created using AI, or will the creativity of humans always be in the driver’s seat? All this and more in this week’s episode of The Sonic Truth.

In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala.

We talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala, diving deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now.

Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.

For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting.

Jo Piazza is a best selling author, journalist, and (why we’re most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in.

In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical.

Stitcher’s CEO discusses the company’s place in the consumer listening journey, the current state of the podcasting industry and how its advertising arm, Midroll, is helping brands reach consumers in unique and effective ways.